Behavioral Era in Strategic Management

Behavioral Era in Strategic Management

The key to making the right decision in uncertain times.

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Regardless of our seniority, our reason for being in an institution is ultimately to make decisions regarding our area of responsibility and implement them. The way to increase the quality of corporate and personal decisions is to apply behavioral sciences to the strategic management field, which has become increasingly important recently. 

* Dr. Emre Doğru's article "Behavioral Era in Strategic Management" was published on Harvard Business Review. The article is only available in Turkish.

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